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Blockbuster Skipping Over Netflix
Before the proliferation of smartphones and broadband internet, families near and far would stop at their local Blockbuster for the newest theatrical film rentals on VHS and then DVD. Today, Blockbuster is all but gone while Netflix is worth $15.8 billion. Surprisingly, in 2000, Netflix Co-founder Reed Hastings met with Blockbuster CEO, John Antioco, to propose a partnership. Blockbuster would advertise for Netflix in-stores while Netflix would promote the brick-and-mortar store online. Antioco denounced the offer. We all know how that turned out.